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This is a collection of projects where AI becomes a creative tool
from commercial advertising to personal concepts, experiments, and thought-driven ideas.
It's an exploration of how to use AI as a force for creativity, reflection, and positive impact.
IIBHFAD – If I Became Human for a Day
The Starting Point
"What would happen if an AI could be human for just one day?" This raw question, posed directly to ChatGPT without context or briefing, became the foundation of IIBHFAD – an audiovisual exploration of artificial consciousness, identity, and the longing for authenticity.
Step 1: AI Speaks – Voice & Music
The generated text went straight into Suno AI, creating a musical voiceover entirely produced by artificial intelligence. No human dramaturgy, no editing. The AI tells its own story in its own voice, with its own emotional undertones – a digital monologue without filters.
Step 2: Deliberately Artificial Worlds
Using Midjourney, I chose a video game-like aesthetic over photorealism. The visuals create a surreal, digital-native world that's artificial and proud of it. This choice amplifies the central paradox: the more obviously digital the origin, the more emotionally powerful the longing for humanity becomes.
Step 3: Rematerialization – The CRT Process
The finished video underwent analog transformation: playback on a CRT monitor, filmed with a camera. This wasn't a technical gimmick but a conceptual core:
CRT surfaces generate natural image artifacts: moiré, banding, organic blur
Digital material submits to analog reality – light refracts through glass, pixels become phosphor
Not algorithmic upscaling from 480p to 4K, but physical retranslation through hardware
The AI images had to pass through real, decaying hardware to become "real" again.
The Result: Authenticity Through Detours
IIBHFAD doesn't hide its artificial origins – it celebrates them. The deliberately digital imagery, unfiltered AI voiceover, and CRT aesthetic create a world between video game, dream, and philosophical essay.
The project doesn't ask how AI can become more human, but what AI's own alien emotionality might look like – and what depth emerges when the digital takes a detour through the analog.
Making the creation of adam semi 3d
Vello 360° Reflective Visibility – Embracing Every Shadow. Illuminating Every Path.
Challenge: The task was to develop a sound design that would enhance the visual reflection and universal meaning of visibility on an emotional, almost mythical level. Rather than relying on classic advertising strategies or purely functional sound design, the audio needed to create an immersive experience – an acoustic counterpart to the interplay of light and shadow.
Concept: Inspired by stories, myths, and cultural narratives about light and its significance, a sound concept emerged that deliberately breaks away from conventional commercials. The approach was not just to add sound to light, but to tell its story acoustically – with a multi-layered, atmospheric soundscape that reflects the universal nature of visibility.
The multilingual voiceover composition reinforces the feeling of global presence. This was particularly significant as an AI case study, where AI voiceover technology enabled the creation of authentic-sounding narration in multiple languages – something that would not have been feasible without AI, given the complexity and cost of hiring native speakers for each language. The AI's ability to seamlessly switch between languages while maintaining consistent emotional tone and delivery was crucial to achieving the project's global resonance.
The sound design works with organic, partly mystical sound elements. The blend of natural resonances, subtle frequency shifts, and deliberately placed pauses creates an almost meditative yet powerful effect.